On the evening of September 28th, the second season of “One Look at the Millennium · Lingling Ancient City Cosplay” and the 2024 5th Liuzongyuan Cultural Tourism Week · Lingling Night Banquet opened at the Lingling Dongshan Scenic Area in Yongzhou, Hunan.
In recent years, Yongzhou City has vigorously promoted the deep integration of culture and tourism, and accelerated the development of new cultural formats. In the first half of this year, the revenue growth rate of the cultural, sports, and entertainment industries above designated size in Yongzhou ranked second in Hunan Province. The total number of tourists received was 29.3135 million, and the comprehensive tourism revenue was 29.779 billion yuan, an increase of 8.29% and 11.17% year-on-year, respectively.
At the event venue. Photo provided by the organizer
Lingling Ancient City was founded in 124 BC and has a history of 2100 years. It is based on ancient architecture from the Ming and Qing dynasties and incorporates the Huizhou architectural style. In August 2022, it was designated as the second batch of national level nighttime cultural and tourism consumption clusters. Ouyang Xiu, a politician and literary figure of the Northern Song Dynasty, once wrote the famous line “I once learned about Lingling County through painting, but today I realize that painting is inferior”. Strolling through the picturesque ancient city of Lingling, one can find the small stone pool depicted by Liu Zongyuan, as well as the fragrant Liuzi Temple.
Zhou Yunling, Deputy Mayor of Yongzhou Municipal People’s Government, said that Lingling Ancient City has a profound historical and cultural heritage, with unique charm in folk culture and distinctive customs. It is a gathering place and exhibition area for millennium cultural heritage and diverse cultural integration. She hopes that Lingling will rely on its resource endowment to focus on building a billion yuan cultural and tourism industry zone, strengthen reform and innovation, fully develop the “ancient” color, solidify the cause, and expand the industry.
Lingling has always adhered to the integration of culture and tourism, promoting culture through tourism, and comprehensively promoting the development of ‘culture and tourism+’. Various innovative cultural and tourism activities are emerging, and the cultural and tourism industry is constantly developing with a vigorous momentum. Every year, more than 6 million tourists come to Lingling to enjoy the beautiful scenery and enjoy the cultural and tourism feast together. Zhao Liping, Secretary of the Lingling District Committee of Yongzhou City, cordially invites tourists from home and abroad to visit Lingling, taste Lingling, develop Lingling, and enjoy the beauty of Xiaoxiang and the beauty of mountains and waters together.
The opening ceremony scenario show “Hello! Liu Zongyuan” uses AI technology to integrate classical culture and modern trend elements, including scenario poem reading, ancient style song and dance, ancient costume cosplay, China-Chic wedding dress show, song singing, Lingling Flower Drum Opera and other performance forms. Through the three chapters of “Xiaoxiangyuan Liuzi Wind”, “Lingling Love” and “Fireworks and Gas at Night”, the dialogue between Yongzhou cultural tourism recommender and millennium spokesperson Liu Zongyuan across time and space is realized.
On site opening ceremony. Photo provided by the organizer
This event will last for one month and be held in a “1+1+N” mode, including an opening ceremony (Liu Zongyuan Cultural Tourism Week · Lingling Night Banquet Opening Ceremony), a costume collective wedding (Hunan Province’s first costume collective wedding), and N series of activities (Liu Zi Family Banquet, Traveling to Lingling with “Yongzhou Eight Records” – College Students’ Ancient Costume Travel Activity, 2024 “Source of Xiaoxiang Poetry and Painting Lingling” Boutique Self driving Tour Trail, Cultural and Tourism Promotion Activities for College Opening Season, “Study Lingling” Series Activities, One Look at the Millennium Lingling Ancient City Cosplay (Season 2) and National Style Ancient Costume New Media Works Competition), combining fun and cultural significance. As a whole, let tourists from all over come to Lingling to unlock a fun, easy to explore, delicious, and beautiful cultural and tourism feast.
This event is an important part of the cultural tourism activities in Yongzhou City. Lingling will take this as an opportunity to accelerate the construction of the Lingling Ancient City Big Industry Alliance, actively layout night economy, ancient costume economy, and water economy formats, enrich the development connotations of “night”, “antique”, and “green”, and continue to build the cultural IP of Liuzongyuan, making culture come alive, cultural tourism become popular, and tourists stay, making Lingling a highland of ancient and modern cultural integration.