On November 1st, the State Council Information Office held a press conference on the Consumer Month activities in China’s international consumption center cities. Vice Minister of Commerce Sheng Qiuping introduced at the meeting that the Ministry of Commerce will, on the basis of deepening the implementation of the “trade in” policy for consumer goods and solidly promoting the high-quality development of service consumption, work together with five international consumption centers including Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing to cultivate and construct cities. In November, the Ministry of Commerce will hold the Consumer Month and hold a launching ceremony in Shanghai on November 3.
On November 1st, the State Council Information Office of China held a press conference in Beijing. Vice Minister of Commerce Sheng Qiuping, Deputy Secretary General of the Shanghai Municipal People’s Government Liu Ping, Director General of the Market Operation and Consumption Promotion Department of the Ministry of Commerce Li Gang, and Director of the Shanghai Municipal Commission of Commerce Zhu Min introduced the activities of China’s International Consumer Center City’s Consumer Month and answered questions from reporters< A target=’blank ‘href=’/’>Photo by Yang Kejia, reporter of China News Service
On November 1st, the State Council Information Office of China held a press conference in Beijing. Vice Minister of Commerce Sheng Qiuping, Deputy Secretary General of the Shanghai Municipal People’s Government Liu Ping, Director General of the Market Operation and Consumption Promotion Department of the Ministry of Commerce Li Gang, and Director of the Shanghai Municipal Commission of Commerce Zhu Min introduced the activities of China’s International Consumer Center City’s Consumer Month and answered questions from reporters. Photo by Yang Kejia, reporter from China News Service
Sheng Qiuping pointed out that this consumption month will adopt the form of “1+4+N”, focusing on one boutique debut season, four major consumption areas, and holding N consumption promotion activities. ‘1’ refers to holding one boutique debut season. Organize the debut and exhibition of international boutique products, local new products, domestic trendy products, and Chinese time-honored brand products, and focus on organizing new product launches at key exhibitions such as the China International Import Expo and Canton Fair. Cultivate a number of launch centers in core business districts and pedestrian streets, allowing consumers to timely understand and experience new products and services. ‘4’ refers to a series of consumer themed activities focused on four major areas: boutique shopping, exquisite cuisine, classic tourism, and exciting exhibitions.
In terms of “boutique shopping”, key pedestrian streets, commercial districts, shopping malls, department stores, supermarkets, outlets, duty-free shops, departure tax refund stores, etc. will be organized, and international boutique and domestic “trendy” sections and counters will be set up to launch promotional activities and help consumers purchase global goods.
In terms of “exquisite cuisine”, activities such as the Global Food Festival, Fine Food Week, and Chinese Specialty Food Festival will be held, and catering enterprises such as Chinese time-honored brands, Black Pearl, Michelin, etc. will be organized to launch more new set meals, specialty foods, and local snacks, allowing the public to taste more delicious food.
In terms of “classic tourism”, five cities will be organized to release boutique routes such as city strolls, inbound tours, health and wellness tours, and cruise tourism. A series of activities such as “traveling with events and performances” will be organized to provide people with more and better choices for travel.
In terms of “wonderful exhibitions”, we will leverage the advantages of platform resources such as the China International Import Expo and the Canton Fair to hold a series of high-quality exhibitions showcasing traditional culture, trendy art, and home furnishings. Currently, the third phase of the 136th Canton Fair, “Better Life Exhibition”, is being held in Guangzhou. A series of excellent cultural performances and sports events will also be launched to enrich the cultural and entertainment life of the people.